About The Team

Ilana founded Weddington Way during her second year of business school at Stanford Graduate School of Business.  Soon after graduating, she asked Benu, her friend and former colleague, to help her make Weddington Way a reality.  Combining their years in fashion retail and e-commerce, Ilana and Benu are happy and proud to offer a fun and stress-free way for a bride to connect with her bridesmaids and pick out the perfect dresses!

Historically bridesmaid dress shopping has been perceived as something of a burden, with bride and bridesmaids traveling from shop to shop, making countless appointments to try on sample dresses.  Having been both bridesmaids and a bride, we know this pain all too well.  Instead of being just another “to-do” that brides want to check off their list, we believe bridesmaid dress shopping can – and should – be a wonderful, unforgettable experience.  This belief is the core of Weddington Way.

We created WeddingtonWay.com to bring together all the brides and bridesmaids scattered across the world, to give them a way to connect and shop for the perfect dresses without all the distractions, time demands, and legwork.   We are passionate about bringing your vision of your bridal party to life in a way that won’t interrupt your life, and we are thrilled you have visited WeddingtonWay.com.