NEW! Shop handpicked bridesmaid lineups to create a cohesive (& totally unique!) bridal party look. Shop Now >>

Weddington Way is...

an online boutique that offers the modern bride a highly curated selection of top brands in wedding party style.

Our extensive collection of bridesmaids dresses, accessories, and ties for groomsmen makes it easy to shop for the entire bridal party in your perfect palette. With your own complimentary personal stylist and an online showroom that allows you to coordinate with bridesmaids all across the globe, shopping for your wedding becomes easy, fun and most importantly, stress-free – the way it should be.

weddington way app for bridesmaid dresses


shop bridesmaid dresses by color

A unique color experience that lets you live in your color palette on Weddington Way and easily find products in your perfect shade.

share favorite bridesmaid dresses

Your very own showroom space where you and your wedding party can share the styles you love, like and comment on them, and coordinate the purchase. Stay organized while having fun shopping with your girls!

real weddings bridesmaid dresses

More pictures of real weddings that feature Weddington Way dresses, and reviews written by women who have worn them.

Welcome to our newly redesigned site! We're still the same Weddington Way, armed with a team of personal stylists at the ready to make your experience amazing. As you explore the new site, please reach out to us with any questions or feedback you might have. We strive for perfection at Weddington Way, and we want to make your experience as smooth and enjoyable as possible!

Wondering where to start? Register to create a showroom, invite your bridesmaids, and start shopping!