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We create happy moments
with best friends in celebration of love.
Our Mission
To be the best-loved Wedding Brand + Digital Destination For Millennial Women

Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.
By offering a collaborative experience, personalization, and its namesake line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists in wedding, e-commerce or retail. Our aim is to have many pictures of millennial bridal parties dressed by us in our grand wedding album.
Our Values

To join the team is to join a second family with folks who care, nurture, and support each other on a daily basis. Be aware—we hug a lot!
heart
We’re passionate about our intentions and endeavors… at home and work. You’ll find our hearts right on our sleeves.
teamwork
We’re all on the same WW rocket to success, thus we enjoy collaborating, challenging, & supporting each other on this journey.
respect
We celebrate the uniqueness in others, bond over common values and seek to learn from our differences.
celebration
We’re in the business of celebration and joy so it starts with our team.
openness
We are open and transparent with our ideas, goals, and actions. We seek to convey our thoughts in a genuine and succinct way to teach or learn.
humility
Be open to change and let the best idea win. Accept we are all human and occasionally make mistakes. Learn and then pivot from mistakes without punishment.
innovation
We strive for an environment that nurtures creativity by providing thinking time & space, resources, and moral support to actualize great ideas.
authenticity
It's simple...come as you are.
Disrupt a $100 billion dollar industry
and get into the business of celebration
Life at Weddington Way
Get to know us a little better

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Work & Celebrate With Us
We are always looking for brilliant people to our team