We create happy moments
with best friends in celebration of love.
Our Mission
To be the best-loved Wedding Brand + Digital Destination For Millennial Women

Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.
By offering a collaborative experience, personalization, and its namesake line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists in wedding, e-commerce or retail. Our aim is to have many pictures of millennial bridal parties dressed by us in our grand wedding album.
Our Values

To join the team is to join a second family with folks who care, nurture, and support each other on a daily basis. Be aware—we hug a lot!
heart
We’re passionate about our intentions and endeavors… at home and work. You’ll find our hearts right on our sleeves.
teamwork
We’re all on the same WW rocket to success, thus we enjoy collaborating, challenging, & supporting each other on this journey.
respect
We celebrate the uniqueness in others, bond over common values and seek to learn from our differences.
celebration
We’re in the business of celebration and joy so it starts with our team.
openness
We are open and transparent with our ideas, goals, and actions. We seek to convey our thoughts in a genuine and succinct way to teach or learn.
humility
Be open to change and let the best idea win. Accept we are all human and occasionally make mistakes. Learn and then pivot from mistakes without punishment.
innovation
We strive for an environment that nurtures creativity by providing thinking time & space, resources, and moral support to actualize great ideas.
authenticity
It's simple...come as you are.
Disrupt a $100 billion dollar industry
and get into the business of celebration
Our Team
Meet the people who make it happen

Abby
Abby
Stylist
Brittany
Brittany
Swatch Team
Emily
Emily
Marketing
Emily Linked In
Hannah
Hannah
Product Designer
Hannah Linked In
Ilana
Ilana
Founder & CEO
Ilana Linked In
Jacqui
Jacqui
Director of Growth
Jacqui Linked In
Jessica
Jessica
Stylist
Jessica Linked In
Julia
Julia
Stylist
Julia Linked In
Karishma
Karishma
Head of Operations
Karishma Linked In
Kathleen
Kathleen
Stylist
Kathleen Linked In
Liz
Liz
Product Manager
Liz Linked In
Marc
Marc
VP Product + Engineering
Marc Linked In
Mari
Mari
Analytics
Mari Linked In
Natalia
Natalia
Stylist
Natalia Linked In
Parul
Parul
Head of Growth
Parul Linked In
Priyanjali
Priyanjali
Shipping Coordinator
Rachel
Rachel
Stylist
Sankara
Sankara
Sr. Full Stack Engineer
Sankara Linked In
Sharlyn
Sharlyn
Order Processing
Sharlyn Linked In
Tuvan
Tuvan
Swatch Coordinator
Tuvan Linked In
Vanessa
Vanessa
Customer Experience
Vanessa Linked In
Life at Weddington Way
Get to know us a little better

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Work & Celebrate With Us
We are always looking for brilliant people to our team