"I loved the mission of making
something that had become a burden for brides,
back into an enjoyable experience."
- ILANA STERN, CEO OF WEDDINGTON WAY
Over the past 5 years we've listened to, learned from, and been continuously inspired by brides and bridesmaids who chose Weddington Way for their big day (over 2 million to be exact!). Throughout the process, we've had one goal in mind: to provide the best bridesmaid dress shopping experience on earth. In 2012, we pioneered social shopping and introduced our virtual showroom platform for brides to coordinate with their girls. And while that was amazing and helpful, we couldn't shy away from the truth that actually...bridesmaid dress shopping was still kinda tricky. Different body shapes, long lead times, a looot of opinions, and after all the fuss - a dress that still didn't seem to fit quite right.
WE DREAMED UP A NEW CONCEPT FOR
BRIDESMAID DRESSES: KEEP IT SIMPLE.
Then we got to work. We hired amazing ready-to-wear designers to make incredible bridesmaid dresses that look and feel amazing, and actually fit. Dresses that are crafted with detail and intention, and made from gorgeous fabrics that photograph perfectly. Wedding planning can sometimes be stressful, and so we strived for our policies to be a breath of fresh air (like offering easy returns!). As our exclusive collections have grown, we've realized that in order for us to stand behind our product 100%, we need to control the entire supply chain on all of our dresses. So that's what we've done. We hand selected every fabric, color, and thread. We obsess about every detail of every dress that leaves our factory and lands in your home. We are so excited to be sharing the NEW Weddington Way with you!