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Bride Guide > Planning > Project Dress Up

Project Dress Up

We all have dresses in our closet that we don’t wear, whether it’s from your best friend’s wedding last summer, or that cocktail gown that used to fit just right. Why not put these dresses back to good use whilst supporting a good cause? Weddington Way is partnering with The Princess Project – an organization that promotes self-confidence and individual beauty by providing free prom dresses to young women who cannot otherwise afford them. The Princess Project collects lightly used dresses in excellent condition to donate to young women for their prom.

How you can Help

Weddington Way is encouraging women to contribute to this great cause by mailing their lightly used dresses (that are no older than 2006) to our offices in San Francisco. Alternatively, email proof of donation of a dress to a charity of your choice to

A Token of our Appreciation

As a token of our appreciation, each dress donor will receive a $25 voucher (non-stackable) that can be used towards a bridesmaid dress purchase at We will also mail the tax receipt to you at the address provided.

1. Mail your dress to us with your contact information. 
Attn: Project Dress-Up
Weddington Way
355 Brannan St,
2nd Floor GapLabs,
San Francisco, CA 94107

2. Fill out the form below to let us know your dress is on its way or if you have emailed us the proof of donation.

3. Once we receive your dress/proof, enjoy a $25 voucher from Weddington Way to spend on a future dress purchase.

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